The Rise of Mobile Wikipedia

August 2021

In April 2017 the government of Turkey blocked all access to Wikipedia. The block lasted almost three years until it was finally lifted on January 15th, 2020.

During this time traffic to Turkish Wikipedia went down significantly, but not completely:

Each vertical bar above represents a month of page views, segmented by access method: traffic from desktop/laptop browsers, mobile browsers, and the Wikipedia mobile app.

We can make each vertical bar the same height to reveal how the composition of traffic changed over time:

0102030405060708090100↑ Proportion of page views (%)2,0162,0172,0182,0192,0202,021Time →

Desktop traffic share increased significantly while Wikipedia was blocked, probably since the block could be circumvented more easily on desktops and laptops than it could on phones.

Many other Wikipedias have been steadily increasing their share of mobile views over time. Here's the same chart for English, showing uninterrupted progress even during the pandemic:

0102030405060708090100↑ Proportion of page views (%)2,0162,0172,0182,0192,0202,021Time →

To see more clearly how Turkish and English Wikipedia traffic shares compare to each other we can look directly at divergences in their traffic composition.

The charts below treat English Wikipedia as a baseline (1×) and show the deviation of Turkish desktop/mobile share from that baseline:

DesktopMobile AppMobile Web0.25×0.33×0.5×↑ Relative view share

Each bar represents a month of page views, with time on the x axis and charts side-by-side to make comparisons easier. The colored areas above the horizontal line mark those times when Turkish Wikipedia had relatively more of that kind of traffic than English Wikipedia.

We can see that Turkish desktop view share was higher than English during the block, though it otherwise has a higher share of mobile traffic. As soon as the block was lifted, the Wikipedia app experienced a big boost in popularity, which has since been outpaced by app usage in English Wikipedia.

Explore the same visualizations for the most popular 180 Wikipedia projects below:

180 results

English Wikipedia
94.3 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • same desktop traffic share
  • same mobile app traffic share
  • same mobile web traffic share
Japanese Wikipedia
13.6 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • less desktop traffic share
  • less mobile app traffic share
  • more mobile web traffic share
Spanish Wikipedia
13.5 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • less desktop traffic share
  • less mobile app traffic share
  • more mobile web traffic share
German Wikipedia
11.3 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • more desktop traffic share
  • more mobile app traffic share
  • less mobile web traffic share
Russian Wikipedia
9.65 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • more desktop traffic share
  • less mobile app traffic share
  • less mobile web traffic share
French Wikipedia
8.92 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • same desktop traffic share
  • less mobile app traffic share
  • same mobile web traffic share
Italian Wikipedia
6.80 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • less desktop traffic share
  • more mobile app traffic share
  • more mobile web traffic share
Chinese Wikipedia
4.89 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • more desktop traffic share
  • less mobile app traffic share
  • less mobile web traffic share
Portuguese Wikipedia
4.21 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • less desktop traffic share
  • less mobile app traffic share
  • more mobile web traffic share
Polish Wikipedia
3.22 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • more desktop traffic share
  • less mobile app traffic share
  • less mobile web traffic share
Arabic Wikipedia
2.68 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • less desktop traffic share
  • less mobile app traffic share
  • more mobile web traffic share
Persian Wikipedia
2.07 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • less desktop traffic share
  • less mobile app traffic share
  • more mobile web traffic share
Indonesian Wikipedia
1.97 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • less desktop traffic share
  • less mobile app traffic share
  • more mobile web traffic share
Dutch Wikipedia
1.80 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • same desktop traffic share
  • more mobile app traffic share
  • same mobile web traffic share
Turkish Wikipedia
1.23 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • less desktop traffic share
  • less mobile app traffic share
  • more mobile web traffic share
Swedish Wikipedia
1.12 billion page views in 2020
Compared to English:
0.25×0.25×0.25×
  • less desktop traffic share
  • more mobile app traffic share
  • more mobile web traffic share
Czech Wikipedia
943 million page views in 2020
Compared to English:
0.25×0.25×0.25×
  • more desktop traffic share
  • less mobile app traffic share
  • less mobile web traffic share
Korean Wikipedia
940 million page views in 2020
Compared to English:
0.25×0.25×0.25×
  • less desktop traffic share
  • less mobile app traffic share
  • more mobile web traffic share
Vietnamese Wikipedia
866 million page views in 2020
Compared to English:
0.25×0.25×0.25×
  • less desktop traffic share
  • less mobile app traffic share
  • more mobile web traffic share
Ukrainian Wikipedia
855 million page views in 2020
Compared to English:
0.25×0.25×0.25×
  • more desktop traffic share
  • less mobile app traffic share
  • same mobile web traffic share

Data in this post comes from the Wikipedia REST API, and Wikipedia's List of Wikipedias (see also).

You can return home or see the code.

Thanks to Zora Killpack for reading drafts of this post.